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VP

Vice President Marketing

Evosys·Posted 2 days ago

Location

All India

Experience

10–14 years

Required Skills

MarketingLeadershipDemand GenerationContent DevelopmentCollaborationTeam LeadershipBudget ManagementCommunication SkillsB2B Technology MarketingGotoMarket StrategiesDataDriven ApproachMarket InsightStartup ExperienceMarketing Technology ToolsProfessional Services Selling

About the Role

As a Vice President of Marketing at our high-growth hybrid product/services company, your role is crucial in leading and scaling our marketing efforts. You will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. Collaboration with various teams is essential to ensure alignment and deliver measurable business outcomes.

Key Responsibilities: - Develop and execute a comprehensive marketing strategy balancing product marketing and professional services promotion to achieve business objectives. - Drive brand positioning, messaging, and awareness across target markets, aligning with the company's hybrid business model. - Lead demand generation efforts to drive pipeline growth for both product sales and professional service engagements.

  • • Oversee go-to-market strategies for product launches and service offerings, collaborating closely with product management and service delivery teams.

  • • Build and manage a high-performing marketing team, fostering collaboration and innovation.

  • • Develop and optimize digital marketing campaigns utilizing SEO, SEM, email marketing, social media, and other channels.

  • • Create thought leadership content such as white papers, case studies, webinars, and blog posts to establish the company as an industry leader.

  • • Collaborate with sales teams to develop sales enablement materials for both products and services.

  • • Analyze customer data and market trends to identify new opportunities and refine marketing strategies.

  • • Manage and optimize the marketing budget to ensure cost-effective execution and maximum ROI.

  • • Establish KPIs and reporting frameworks to measure marketing performance and provide actionable insights.

  • • Represent the company at industry events, conferences, and trade shows to build brand recognition and establish relationships.

    • Qualifications Required: - Experience: 10 years of marketing experience, including at least 5 years in a leadership role, ideally in a hybrid business model. - Education: Bachelor's degree in marketing, Business, Communications, or a related field (MBA or advanced degree is a plus). - Industry Expertise: Proven experience in B2B technology marketing, with a deep understanding of selling both SaaS/software products and professional services. - Strategic Leadership: Demonstrated ability to develop and execute comprehensive marketing strategies that drive revenue growth and brand awareness. - Go-to-Market Experience: Expertise in leading go-to-market strategies for product launches and service offerings. - Demand Generation Skills: Strong track record of driving demand generation and pipeline growth using multi-channel marketing strategies. - Content Development: Experience creating and managing thought leadership content to engage target audiences. - Collaboration: Proven ability to work cross-functionally with sales, product, and service delivery teams. - Data-Driven Approach: Strong analytical skills with the ability to measure marketing performance and track KPIs. - Team Leadership: Experience building and leading high-performing marketing teams. - Budget Management: Expertise in managing marketing budgets and delivering measurable ROI. - Communication Skills: Exceptional written and verbal communication skills. - Market Insight: In-depth understanding of target markets, customer personas, and industry trends.
    You may also consider the following preferred skills:

  • • Experience in a startup or scaling environment.

  • • Familiarity with marketing technology tools.

  • • Experience marketing solutions targeted at both small and large organizations.

  • • Knowledge of professional services selling methodologies. As a Vice President of Marketing at our high-growth hybrid product/services company, your role is crucial in leading and scaling our marketing efforts. You will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. Collaboration with various teams is essential to ensure alignment and deliver measurable business outcomes.

    • Key Responsibilities:

  • • Develop and execute a comprehensive marketing strategy balancing product marketing and professional services promotion to achieve business objectives.

  • • Drive brand positioning, messaging, and awareness across target markets, aligning with the company's hybrid business model.

  • • Lead demand generation efforts to drive pipeline growth for both product sales and professional service engagements.

  • • Oversee go-to-market strategies for product launches and service offerings, collaborating closely with product management and service delivery teams.

  • • Build and manage a high-performing marketing team, fostering collaboration and innovation.

  • • Develop and optimize digital marketing campaigns utilizing SEO, SEM, email marketing, social media, and other channels.

  • • Create thoug

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