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VP

Vice President of Growth

Omaza·Posted 1 month ago

Location

All India

Experience

10–15 years

Required Skills

Territory ExpansionGrowth StrategyLeadershipROI AnalysisData AnalyticsStrategic ThinkingAttribution ModelingFunnel OptimizationSQLCommunication SkillsAnalytical SkillsPerformance MarketingB2C GrowthPaid MarketingGTM FrameworksProductLed GrowthExperimentationOperational AbilityCACLTV ModellingDigital Marketing ToolsCrossFunctional LeadershipInfluencing SkillsCreative Thinking

About the Role

As the VP of Growth, your primary role will be to lead the multi-territory expansion, performance marketing engine, and overall growth strategy across all business lines. You will oversee the growth function, including growth managers, channel owners, city/regional expansion teams, and cross-functional GTM squads. Your key responsibilities will include:

  • • Growth Strategy and Leadership: - Own and drive the overall growth roadmap across acquisition, activation, retention, and monetization. - Develop hyper-local expansion strategies to scale in existing geographies and launch new territories rapidly. - Build and mentor a high-performing organization of growth managers, performance marketers, regional leads, and growth analysts.

    • - Partner closely with the CEO, CPO, Growth Head, and Ops leadership to align growth objectives with broader business goals.

  • • Performance Marketing and Channel Ownership: - Lead end-to-end paid marketing across various platforms such as Meta, Google, OEM, programmatic, affiliates, influencers, and emerging channels.

    • - Manage multi-crore monthly marketing budgets with a focus on ROI discipline.
    - Create experimentation frameworks for creatives, funnels, landing pages, onboarding flows, and retention journeys.
    - Drive customer acquisition cost (CAC) reduction, lifetime value (LTV) expansion, and efficiency improvements across all major channels.

  • • Geography Expansion and Category Growth: - Develop expansion playbooks, go-to-market (GTM) frameworks, and local growth strategies for each city/region.

    • - Identify high-opportunity markets and lead launches with aggressive timelines.
    - Scale revenue and Daily Active Users (DAUs) across regions through on-ground insights, data-driven strategies, and rapid experimentation.

  • • Product-Led Growth and New Verticals: - Collaborate with Product and Data teams to design growth loops, user journeys, and retention drivers.

    • - Influence the product roadmap to enhance activation, engagement, and monetization.
    - Drive launch strategies for new verticals, pricing, positioning, funnels, GTM sequencing, and scale-up mechanics.

  • • Data, Analytics, and Experimentation: - Foster a rigorous experimentation culture including A/B testing, micro-optimizations, funnel deep dives, and user segmentation.

    • - Manage growth dashboards and north-star metrics across geographies and verticals.
    - Generate actionable insights through cohort analysis, growth accounting, and consumer behavior mapping.

    In addition to the above responsibilities, you should meet the following qualifications:

  • • 10-15+ years of experience in growth, performance marketing, or business expansion.

  • • 4+ years in senior growth leadership roles (VP Growth / Head of Growth / Growth Director).

  • • Proven success in scaling a B2C startup or consumer tech platform to a multi-million user scale.

  • • Experience leading multi-disciplinary teams across acquisition, performance marketing, analytics, and city/regional operations.

  • • Strong understanding of performance marketing, CAC/LTV modeling, attribution, retargeting, funnel optimization, and growth experimentation.

  • • Familiarity with digital marketing tools, analytics platforms, MMPs, and ad-tech ecosystems.

  • • Ability to think across various channels such as paid, organic, referral, influencer, community, and affiliates.

  • • Proficiency in data SQL, dashboards, growth analytics, and cohort understanding.

  • • Exceptional communication and cross-functional leadership skills.

  • • Highly analytical, experimental, and comfortable operating with speed and ambiguity.

  • • Ability to influence product, engineering, and ops leaders with strong strategic clarity.

  • • Creative thinker who can challenge assumptions and create new growth paths. As the VP of Growth, your primary role will be to lead the multi-territory expansion, performance marketing engine, and overall growth strategy across all business lines. You will oversee the growth function, including growth managers, channel owners, city/regional expansion teams, and cross-functional GTM squads. Your key responsibilities will include:

  • • Growth Strategy and Leadership: - Own and drive the overall growth roadmap across acquisition, activation, retention, and monetization.

    • - Develop hyper-local expansion strategies to scale in existing geographies and launch new territories rapidly.
    - Build and mentor a high-performing organization of growth managers, performance marketers, regional leads, and growth analysts.
    - Partner closely with the CEO, CPO, Growth Head, and Ops leadership to align growth objectives with broader business goals.

  • • Performance Marketing and Channel Ownership:

    • - Lead end-to-end paid marketing across various platforms such as Meta, Google, OEM, programmatic, affiliates, influencers, and emerging channels.
    - Manage multi-crore monthly marketing budgets with a focus on ROI discipline.
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