Vice President - Marketing - SaaS

As the Vice President of Marketing for a SaaS company, your role will involve developing and executing a comprehensive demand generation strategy that aligns with business goals and drives qualified lead growth. You will lead a high-performing marketing team and provide strategic guidance to achieve ambitious growth targets. Collaborating with sales teams, you will define and refine the ideal customer profile (ICP) by analyzing historical data and implement advanced segmentation strategies to categorize customers and prospects into different tiers based on revenue propensity and likelihood of winning.

Your experience in generating "Active" Buyers Sales Qualified Leads from Intent data or other sources will be crucial, as well as creating and executing ABM campaigns targeting high-value accounts to maximize conversion rates and revenue. Collaborating with sales teams to align ABM efforts with their account-based selling strategies will also be part of your responsibilities. Driving A/B testing initiatives across marketing channels to optimize messaging, creatives, and conversion rates will be essential for continuous improvement.

You will be expected to continuously analyze results and iterate on marketing strategies for better performance, as well as develop and execute multi-channel marketing campaigns across various platforms to effectively reach target audiences. Building and leading integrated marketing campaigns that cover the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads, will be a key aspect of your role. Establishing KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives and providing regular reports and insights to senior leadership on marketing performance and ROI will also be part of your responsibilities.

Key Requirements:

Your experience in generating "Active" Buyers Sales Qualified Leads from Intent data or other sources will be crucial, as well as creating and executing ABM campaigns targeting high-value accounts to maximize conversion rates and revenue. Collaborating with sales teams to align ABM efforts with their account-based selling strategies will also be part of your responsibilities. Driving A/B testing initiatives across marketing channels to optimize messaging, creatives, and conversion rates will be essential for continuous improvement.

You will be expected to continuously analyze results and iterate on marketing strategies for better performance, as well as develop and execute multi-channel marketing campaigns across various platforms to effectively reach target audiences. Building and leading integrated marketing campaigns that cover the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads, will be a key aspect of your role. Establishing KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives and providing regular reports and insights to senior leadership on marketing performance and ROI will also be part of your responsibilities.

Key Requirements: