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Manager

Head / General Manager Marketing & Communications

Birla Institute of Technology and Science, Pilani·Posted 1 month ago

Location

All India, Hyderabad

Experience

12–18 years

Required Skills

Marketing StrategyDemand GenerationLead GenerationDigital MarketingSEOContent MarketingMarketing AutomationCRMData AnalyticsBrand StrategyPRMarketing AnalyticsBrand IdentityPositioningThought LeadershipMedia StrategyStakeholder ManagementMultichannel CampaignsPerformance MarketingMarketing DashboardsAIpowered MarketingPR StrategyManaging People

About the Role

As a Marketing Director, you will be responsible for developing and executing the overall marketing and growth strategy aligned with business objectives. Your key responsibilities will include:

  • • Leading annual and quarterly campaign planning across programs.

  • • Identifying target segments, demand drivers, and customer acquisition strategies.

  • • Owning and delivering qualified lead generation targets for programs.

  • • Designing and executing multi-channel campaigns across digital, search, social, content, and partnerships.

  • • Optimizing marketing funnels and collaborating closely with admissions teams to improve lead conversion rates.

    • You will also be leading the execution of integrated digital marketing initiatives, including performance marketing (Google, Meta, LinkedIn), SEO and content marketing, marketing automation and CRM, website conversion optimization, data analytics, and marketing dashboards. Your role will involve continuously optimizing campaign ROI and customer acquisition cost.

    In addition, you will establish robust marketing analytics and reporting frameworks, monitor campaign performance, lead quality, and ROI metrics, and identify and implement AI-powered marketing tools to improve campaign performance and productivity.

    Furthermore, you will be responsible for building and strengthening the organization's brand identity and positioning in the education and skilling ecosystem. This includes driving thought leadership positioning through insights, industry narratives, and leadership visibility, ensuring brand consistency across campaigns, product marketing, and partner communication, and developing and executing the organization's PR and media strategy through agencies.

    Qualifications and Personal Profile:

  • • B.E./ B. Tech, MBA from top institutions

  • • 1218 years of experience in marketing, growth, or demand generation roles

  • • Strong background in digital-first marketing environments

  • • Prior experience in Higher Education, EdTech, SaaS, or consumer internet businesses preferred

    • Other Skill and Ability Requirements:

  • • Managing people: Lead marketing and analytics team - managers and senior managers

  • • Internal stakeholder management: Work closely with the leadership team of sales, finance, and tech. As a Marketing Director, you will be responsible for developing and executing the overall marketing and growth strategy aligned with business objectives. Your key responsibilities will include:

  • • Leading annual and quarterly campaign planning across programs.

  • • Identifying target segments, demand drivers, and customer acquisition strategies.

  • • Owning and delivering qualified lead generation targets for programs.

  • • Designing and executing multi-channel campaigns across digital, search, social, content, and partnerships.

  • • Optimizing marketing funnels and collaborating closely with admissions teams to improve lead conversion rates.

    • You will also be leading the execution of integrated digital marketing initiatives, including performance marketing (Google, Meta, LinkedIn), SEO and content marketing, marketing automation and CRM, website conversion optimization, data analytics, and marketing dashboards. Your role will involve continuously optimizing campaign ROI and customer acquisition cost.

    In addition, you will establish robust marketing analytics and reporting frameworks, monitor campaign performance, lead quality, and ROI metrics, and identify and implement AI-powered marketing tools to improve campaign performance and productivity.

    Furthermore, you will be responsible for building and strengthening the organization's brand identity and positioning in the education and skilling ecosystem. This includes driving thought leadership positioning through insights, industry narratives, and leadership visibility, ensuring brand consistency across campaigns, product marketing, and partner communication, and developing and executing the organization's PR and media strategy through agencies.

    Qualifications and Personal Profile:

  • • B.E./ B. Tech, MBA from top institutions

  • • 1218 years of experience in marketing, growth, or demand generation roles

  • • Strong background in digital-first marketing environments

  • • Prior experience in Higher Education, EdTech, SaaS, or consumer internet businesses preferred

    • Other Skill and Ability Requirements:

  • • Managing people: Lead marketing and analytics team - managers and senior managers

  • • Internal stakeholder management: Work closely with the leadership team of sales, finance, and tech.

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