Manager

General Manager - Marketing Category

Orkla India Private Limited·Posted 1 month ago

Location

Delhi

Experience

10–14 years

Required Skills

MarketingBrand StrategyInnovationAdvertisingConsumer ResearchProduct ManagementCost ReductionSales SupportBudget ManagementTeam ManagementProject ManagementPL ManagementPromotion Campaigns

About the Role

You will be responsible for driving profitable growth for the assigned category/categories and independently managing marketing operations. Your key responsibilities will include:

• Ensuring the assigned category meets objectives in terms of volumes, market share, and margins.

• Developing category/brand strategies to build consumer loyalty and drive demand.

• Leading the innovation process for the assigned categories.

• Planning and executing advertising and promotional campaigns across traditional and new-age media.

• Conducting consumer research, integrating findings into product plans, and coordinating product initiatives throughout the value chain.

• Implementing cost reduction projects to enhance product margins.

• Supporting sales through below-the-line activities.

• Managing budgets and overseeing a team of marketing managers.

To qualify for this position, you should have:

• A Master's in Business Administration from a top 25 B-School.

• Over 10 years of experience in sales and marketing in the FMCG sector.

• Expertise in the packaged foods industry.

• Experience in leading a team of brand managers.

• Strong domain knowledge of marketing.

• Understanding of the FMCG sales system in India.

• Previous project management experience. You will be responsible for driving profitable growth for the assigned category/categories and independently managing marketing operations. Your key responsibilities will include:

• Ensuring the assigned category meets objectives in terms of volumes, market share, and margins.

• Developing category/brand strategies to build consumer loyalty and drive demand.

• Leading the innovation process for the assigned categories.

• Planning and executing advertising and promotional campaigns across traditional and new-age media.

• Conducting consumer research, integrating findings into product plans, and coordinating product initiatives throughout the value chain.

• Implementing cost reduction projects to enhance product margins.

• Supporting sales through below-the-line activities.

• Managing budgets and overseeing a team of marketing managers.

To qualify for this position, you should have:

• A Master's in Business Administration from a top 25 B-School.

• Over 10 years of experience in sales and marketing in the FMCG sector.

• Expertise in the packaged foods industry.

• Experience in leading a team of brand managers.

• Strong domain knowledge of marketing.

• Understanding of the FMCG sales system in India.

• Previous project management experience.

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