Chief Sales Officer

The Chief Sales Officer will be responsible for driving large-scale revenue growth, market leadership, and distribution excellence for a business with - 2,000 Cr+ annual turnover responsibility.

The role requires a highly accomplished sales leader with deep expertise in scaling retail-led distribution businesses, managing complex dealer networks, and driving aggressive market expansion across India markets.

Key Responsibilities:

1. Revenue Leadership & Business Growth

- Own sales revenue responsibility for - 2,000 Cr+ business

- Drive aggressive topline growth while maintaining profitability

- Develop long-term national sales strategy

- Identify new business opportunities and adjacent growth categories

- Improve market share across key regions

- Distribution Network Management

- Lead extensive PAN India distributor/dealer network

Manage large retail ecosystems including:

- Distributors

- Dealers

- Retailers

- Sub-dealers

- Channel partners

- Improve channel productivity and market coverage

- Drive distribution expansion in untapped markets

- Build strong distributor profitability models

- Retail Sales Excellence

- Strengthen retail footprint across India

- Improve retail conversion and visibility

- Build dealer loyalty programs

- Execute merchandising and trade marketing strategies

- Strategic Market Expansion

- Expand into Tier 2/Tier 3/rural markets

- Launch new products/categories

- Evaluate exports/international distribution opportunities

- Leadership & Organization Building

Lead large sales teams including:

- Zonal Heads

- Regional Heads

- State Heads

- Area Managers

- Build future leadership pipeline

- Drive sales capability enhancement

- Commercial Excellence

- Pricing strategy

- Trade schemes

- Demand forecasting

- Inventory planning

- Working capital optimization

- Receivables management

- Customer & Key Account Management

- Large retail chains

- Institutional buyers

- Builders

- Architects

- Strategic channel partners

- Candidate Requirements

Experience:

- 20+ years of sales leadership experience

- Proven experience managing - 2,000 Cr+ turnover

- Strong retail/distribution business expertise

- Must have worked with leading building material companies

Must-Have Competencies:

- Large-scale distribution leadership

- Retail expansion expertise

- Strong commercial acumen

- Team leadership of large national teams

- Strategic growth mindset

- Market expansion capability

Key KPIs:

- Revenue growth

- Market share growth

- Distribution expansion

- Dealer productivity

- EBITDA contribution

- Collection efficiency

- New market penetration

Ideal Candidate Profile:

A high-impact business leader who has scaled - 2,000 Cr+ retail-driven building material businesses, managed large dealer/distributor ecosystems, and can drive national growth while building sustainable profitability.