Role Overview:
Officers IAS Academy, India's premier institution for civil service aspirants, is seeking a results-driven Vice President Marketing to lead growth across UPSC and other competitive exam segments. The ideal candidate should have experience in the edtech or education sector with expertise in digital marketing, lead generation, and offline outreach.
Key Responsibilities:
• Design and execute marketing strategies to increase student admissions for UPSC and competitive exam programs.• Set and achieve quarterly/annual admission targets aligned with business goals.• Optimize lead-to-admission conversion funnel through effective nurturing, communication, and follow-ups.• Implement performance-driven campaigns (digital + offline) to maximize ROI.• Scale digital acquisition campaigns (Google Ads, Meta Ads, SEO, YouTube) for generating high-quality leads.• Utilize marketing automation and CRM tools for tracking, segmenting, and converting leads effectively.• Drive content-led engagement through webinars, seminars, reels, blogs, and podcasts.• Lead college and university outreach programs to attract aspirants.• Organize seminars, workshops, and awareness sessions to generate top-of-funnel leads.• Collaborate with faculty to position seminars as high-value, aspirant-centric events.• Strengthen the brand's credibility as the only IAS academy run by former officers.• Showcase student success stories and alumni testimonials in admission campaigns.• Enhance PR/media visibility around results, programs, and leadership.• Build and manage a marketing & admissions team with clear performance KPIs.• Collaborate with counseling and academic teams to improve conversion rates.Qualifications Required:
• MBA in Marketing or equivalent preferred.• Experienced professional in marketing, growth, or admissions, ideally in edtech or higher education sector.• Strong digital marketing skills including social media, content creation, basic SEO/SEM.• Expertise in digital growth strategies and offline outreach models.• Excellent communication, leadership, and stakeholder management skills.• Proficient in data analysis, metrics tracking, and performance measurement.• Passion for education, UPSC, and competitive exam coaching.Note: The additional details of the company were not provided in the job description. Role Overview:
Officers IAS Academy, India's premier institution for civil service aspirants, is seeking a results-driven Vice President Marketing to lead growth across UPSC and other competitive exam segments. The ideal candidate should have experience in the edtech or education sector with expertise in digital marketing, lead generation, and offline outreach.
Key Responsibilities:
• Design and execute marketing strategies to increase student admissions for UPSC and competitive exam programs.• Set and achieve quarterly/annual admission targets aligned with business goals.• Optimize lead-to-admission conversion funnel through effective nurturing, communication, and follow-ups.• Implement performance-driven campaigns (digital + offline) to maximize ROI.• Scale digital acquisition campaigns (Google Ads, Meta Ads, SEO, YouTube) for generating high-quality leads.• Utilize marketing automation and CRM tools for tracking, segmenting, and converting leads effectively.• Drive content-led engagement through webinars, seminars, reels, blogs, and podcasts.• Lead college and university outreach programs to attract aspirants.• Organize seminars, workshops, and awareness sessions to generate top-of-funnel leads.• Collaborate with faculty to position seminars as high-value, aspirant-centric events.• Strengthen the brand's credibility as the only IAS academy run by former officers.• Showcase student success stories and alumni testimonials in admission campaigns.• Enhance PR/media visibility around results, programs, and leadership.• Build and manage a marketing & admissions team with clear performance KPIs.• Collaborate with counseling and academic teams to improve conversion rates.Qualifications Required:
• MBA in Marketing or equivalent preferred.• Experienced professional in marketing, growth, or admissions, ideally in edtech or higher education sector.• Strong digital marketing skills including social media, content creation, basic SEO/SEM.• Expertise in digital growth strategies and offline outreach models.• Excellent communication, leadership, and stakeholder management skills.• Proficient in data analysis, metrics tracking, and performance measurement.• Passion for education, UPSC, and competitive exam coaching.Note: The additional details of the company were not provided in the job description.