Role Overview:
As the Head of Growth Marketing (Digital) at the company, you will play a crucial leadership role in defining and executing a solid digital growth strategy to drive rapid and sustainable business growth. Your primary focus will be on customer growth through profitable new customer acquisition and recruitment for various business/product lines to achieve revenue outcomes. You will be responsible for understanding and optimizing the entire customer lifecycle, including Acquisition, Activation, Retention, Referral, and Revenue.
Key Responsibilities:
• Drive and deliver new customer acquisition on digital platforms by scaling digital acquisitions through organic and paid marketing, SEO, content marketing, and partnerships.• Lead the development and execution of data-driven growth strategies across multiple channels to drive measurable results at every stage of the customer journey.• Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media.• Analyze user behavior and funnel performance to provide actionable insights for improving conversion rates, retention, and overall return on investment.• Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives.• Lead, mentor, and grow a high-performance growth marketing team, fostering a culture of experimentation, learning, and innovation.• Foster a collaborative and performance-driven team culture that encourages creativity, experimentation, and continuous improvement.• Drive innovation in digital marketing and digital assets benchmarked to the best in class across industries.Qualifications Required:
• Proven experience in growth marketing with a track record of building and scaling a sizeable business.• Significant hands-on experience in user acquisition, retention, and lifecycle marketing.• Strong leadership experience with a focus on building and managing high-performing teams.• Deep understanding of digital marketing channels including paid ads, email, SEO, content, and social media.• Ability to analyze and leverage user data to optimize marketing efforts and drive ROI.• Excellent communication skills and the ability to collaborate cross-functionally and influence stakeholders.• Masters Degree in Marketing, Computer Science, Information Systems, Business Administration, or related field.• 12+ years of business experience, ideally in marketing, technology-related product management, or customer experience.• Risk-taking, entrepreneurial management style with the ability to navigate uncertainty and adaptability.• Excellent analytical, strategic conceptual thinking, and consulting skills.• Excellent financial management skills, including P&L management.(Note: Additional details about the company were not provided in the job description.) Role Overview:
As the Head of Growth Marketing (Digital) at the company, you will play a crucial leadership role in defining and executing a solid digital growth strategy to drive rapid and sustainable business growth. Your primary focus will be on customer growth through profitable new customer acquisition and recruitment for various business/product lines to achieve revenue outcomes. You will be responsible for understanding and optimizing the entire customer lifecycle, including Acquisition, Activation, Retention, Referral, and Revenue.
Key Responsibilities:
• Drive and deliver new customer acquisition on digital platforms by scaling digital acquisitions through organic and paid marketing, SEO, content marketing, and partnerships.• Lead the development and execution of data-driven growth strategies across multiple channels to drive measurable results at every stage of the customer journey.• Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media.• Analyze user behavior and funnel performance to provide actionable insights for improving conversion rates, retention, and overall return on investment.• Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives.• Lead, mentor, and grow a high-performance growth marketing team, fostering a culture of experimentation, learning, and innovation.• Foster a collaborative and performance-driven team culture that encourages creativity, experimentation, and continuous improvement.• Drive innovation in digital marketing and digital assets benchmarked to the best in class across industries.Qualifications Required:
• Proven experience in growth marketing with a track record of building and scaling a sizeable business.• Significant hands-on experience in user acquisition, retention, and lifecycle marketing.• Strong leadership experience with a focus on building and managing high-performing teams.• Deep understanding of digital marketing channels including paid ads, email, SEO, c