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VP

Vice President - Brand & Digital Marketing - Banking

Fynehand Consultants·Posted 5 days ago

Location

All India, Delhi

Experience

16–20 years

Required Skills

Digital MarketingBrand ManagementBrand StrategyAnalyticsSegmentationPropensity ModellingRegulatory CompliancePrograms ManagementClient Lifecycle ManagementPL ManagementRevenue Delivery StrategiesCustomer Communication CampaignsClient Contact Policy Optimization

About the Role

As a VP Digital Marketing & Brand Management at one of the Banks based out of Delhi, your role will involve overseeing Brand Strategy, Programs, and overall brand performance, as well as managing digital and social media platforms.

Key Responsibilities:

  • • Lead the digital engagement strategy and initiatives using Digital platforms to engage clients across their lifecycle from acquisition, activation, deepening to retention

  • • Own the P&L for the campaign management unit

  • • Devise strategies to deliver target contribution to revenue

  • • Collaborate with various functions to create customer communication campaigns

  • • Work closely with the Analytics team to identify segments-microsegments using customer insights and propensity modelling

  • • Own and optimize the client contact policy to ensure the right balance between business/campaign objectives and client engagement. Ensure that all initiatives & communication are compliant with regulation

    • Qualifications Required:

  • • Minimum 16+ years of relevant experience in digital marketing, campaign management, brand marketing in the financial services sector only

    • If you are interested in this opportunity, please apply with your resume. Please note that no profile will be shared with the client without a prior discussion with you. For further details and to discuss your application, you can get in touch with the undersigned. As a VP Digital Marketing & Brand Management at one of the Banks based out of Delhi, your role will involve overseeing Brand Strategy, Programs, and overall brand performance, as well as managing digital and social media platforms.

    Key Responsibilities:

  • • Lead the digital engagement strategy and initiatives using Digital platforms to engage clients across their lifecycle from acquisition, activation, deepening to retention

  • • Own the P&L for the campaign management unit

  • • Devise strategies to deliver target contribution to revenue

  • • Collaborate with various functions to create customer communication campaigns

  • • Work closely with the Analytics team to identify segments-microsegments using customer insights and propensity modelling

  • • Own and optimize the client contact policy to ensure the right balance between business/campaign objectives and client engagement. Ensure that all initiatives & communication are compliant with regulation

    • Qualifications Required:

  • • Minimum 16+ years of relevant experience in digital marketing, campaign management, brand marketing in the financial services sector only

    • If you are interested in this opportunity, please apply with your resume. Please note that no profile will be shared with the client without a prior discussion with you. For further details and to discuss your application, you can get in touch with the undersigned.

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