As the Marketing Director, your main responsibilities will include:
• Developing and executing the overall marketing and growth strategy in line with business objectives.• Leading annual and quarterly campaign planning across various programs.• Identifying target segments, demand drivers, and customer acquisition strategies.• Delivering qualified lead generation targets for programs.• Designing and implementing multi-channel campaigns across digital, search, social, content, and partnerships.• Collaborating closely with admissions teams to optimize marketing funnels and improve lead conversion rates.Your role will also involve:
• Leading the execution of integrated digital marketing initiatives, including performance marketing, SEO, content marketing, marketing automation, CRM, website conversion optimization, data analytics, and marketing dashboards.• Continuously optimizing campaign ROI and customer acquisition cost.In addition, you will be responsible for:
• Establishing robust marketing analytics and reporting frameworks.• Monitoring campaign performance, lead quality, and ROI metrics.• Identifying and implementing AI-powered marketing tools to enhance campaign performance and productivity.You will also play a key role in:
• Building and strengthening the organizations brand identity and positioning in the education and skilling ecosystem.• Driving thought leadership positioning through insights, industry narratives, and leadership visibility.• Ensuring brand consistency across campaigns, product marketing, and partner communication.• Developing and executing the organizations PR and media strategy through agencies.Qualifications and Personal Profile:
• B.E./ B. Tech, MBA from top institutions.• 1218 years of experience in marketing, growth, or demand generation roles.• Strong background in digital-first marketing environments.• Prior experience in Higher Education, EdTech, SaaS, or consumer internet businesses is preferred.Other Skill and Ability Requirements:
• Managing people: Leading marketing and analytics team - managers and senior managers.• Internal stakeholder management: Working closely with leadership team of sales, finance, and tech. As the Marketing Director, your main responsibilities will include:• Developing and executing the overall marketing and growth strategy in line with business objectives.• Leading annual and quarterly campaign planning across various programs.• Identifying target segments, demand drivers, and customer acquisition strategies.• Delivering qualified lead generation targets for programs.• Designing and implementing multi-channel campaigns across digital, search, social, content, and partnerships.• Collaborating closely with admissions teams to optimize marketing funnels and improve lead conversion rates.Your role will also involve:
• Leading the execution of integrated digital marketing initiatives, including performance marketing, SEO, content marketing, marketing automation, CRM, website conversion optimization, data analytics, and marketing dashboards.• Continuously optimizing campaign ROI and customer acquisition cost.In addition, you will be responsible for:
• Establishing robust marketing analytics and reporting frameworks.• Monitoring campaign performance, lead quality, and ROI metrics.• Identifying and implementing AI-powered marketing tools to enhance campaign performance and productivity.You will also play a key role in:
• Building and strengthening the organizations brand identity and positioning in the education and skilling ecosystem.• Driving thought leadership positioning through insights, industry narratives, and leadership visibility.• Ensuring brand consistency across campaigns, product marketing, and partner communication.• Developing and executing the organizations PR and media strategy through agencies.Qualifications and Personal Profile:
• B.E./ B. Tech, MBA from top institutions.• 1218 years of experience in marketing, growth, or demand generation roles.• Strong background in digital-first marketing environments.• Prior experience in Higher Education, EdTech, SaaS, or consumer internet businesses is preferred.Other Skill and Ability Requirements:
• Managing people: Leading marketing and analytics team - managers and senior managers.• Internal stakeholder management: Working closely with leadership team of sales, finance, and tech.