C_SUITE

Head Of Marketing / Chief Marketing Officer

Communal·Posted 3 months ago

Location

All India, Pune

Experience

3–10 years

Required Skills

MarketingBrand BuildingDigital MarketingSEOContent StrategyData AnalysisLeadershipCommunity BuildingInfluencer MarketingPerformance MarketingSocial Media StrategyCustomer Insights

About the Role

Role Overview:
Virangana Castle Pvt. Ltd. is seeking a visionary Chief Marketing Officer (CMO) to join their fast-growing community-driven skincare startup. As the CMO, you will be responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a mix of strategic thinking, creativity, leadership, and data-driven decision-making. Your primary focus will be on shaping the brand voice, expanding the digital presence, and fostering a loyal skincare community.

Key Responsibilities:

• Develop and own the end-to-end marketing strategy aligned with business goals

• Build, mentor, and lead the marketing team

• Define brand positioning and establish a long-term growth roadmap

• Create compelling brand storytelling and positioning in the skincare industry

• Cultivate a community-led marketing model

• Oversee various paid marketing channels such as Meta and Google

• Drive SEO, content, and social media strategies

• Utilize customer insights and data to enhance messaging and offerings

• Identify new growth opportunities and channels

Qualifications Required:

• Minimum of 10 years of marketing experience, with at least 3 years in a leadership role

• Prior experience in direct-to-consumer (D2C), beauty, or skincare brands is preferred

• Demonstrated success in scaling a consumer brand

• Strong understanding of digital marketing and performance metrics

• Experience in developing community-led or influencer-first brands

• Previous involvement in startup environments or scaling ventures from 0 to 1

Please note that no additional details about the company were included in the job description. Role Overview:
Virangana Castle Pvt. Ltd. is seeking a visionary Chief Marketing Officer (CMO) to join their fast-growing community-driven skincare startup. As the CMO, you will be responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a mix of strategic thinking, creativity, leadership, and data-driven decision-making. Your primary focus will be on shaping the brand voice, expanding the digital presence, and fostering a loyal skincare community.

Key Responsibilities:

• Develop and own the end-to-end marketing strategy aligned with business goals

• Build, mentor, and lead the marketing team

• Define brand positioning and establish a long-term growth roadmap

• Create compelling brand storytelling and positioning in the skincare industry

• Cultivate a community-led marketing model

• Oversee various paid marketing channels such as Meta and Google

• Drive SEO, content, and social media strategies

• Utilize customer insights and data to enhance messaging and offerings

• Identify new growth opportunities and channels

Qualifications Required:

• Minimum of 10 years of marketing experience, with at least 3 years in a leadership role

• Prior experience in direct-to-consumer (D2C), beauty, or skincare brands is preferred

• Demonstrated success in scaling a consumer brand

• Strong understanding of digital marketing and performance metrics

• Experience in developing community-led or influencer-first brands

• Previous involvement in startup environments or scaling ventures from 0 to 1

Please note that no additional details about the company were included in the job description.

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