Head of Marketing and Growth Strategy

As a Marketing Director, your role will involve developing and executing the overall marketing and growth strategy aligned with business objectives. You will lead annual and quarterly campaign planning across programs, identify target segments, demand drivers, and customer acquisition strategies. Your responsibility will include owning and delivering qualified lead generation targets for programs. Designing and executing multi-channel campaigns across digital, search, social, content, and partnerships will be crucial. You will also need to optimize marketing funnels and collaborate closely with admissions teams to improve lead conversion rates.

Key Responsibilities:

As a Marketing Director, you will be responsible for leading the execution of integrated digital marketing initiatives which include performance marketing (Google, Meta, LinkedIn), SEO and content marketing, marketing automation and CRM, website conversion optimization, data analytics, and marketing dashboards. You will need to continuously optimize campaign ROI and customer acquisition cost.

Key Responsibilities:

You will be required to establish robust marketing analytics and reporting frameworks, monitor campaign performance, lead quality, and ROI metrics. Identifying and implementing AI-powered marketing tools to improve campaign performance and productivity will also be part of your responsibilities.

Key Responsibilities:

Additionally, you will play a key role in building and strengthening the organization's brand identity and positioning in the education and skilling ecosystem. Driving thought leadership positioning through insights, industry narratives, and leadership visibility will be essential. Ensuring brand consistency across campaigns, product marketing, and partner communication, as well as developing and executing the organization's PR and media strategy through agencies, will also fall under your purview.

Qualifications Required:

It is also important to note that as a Marketing Director, you will need to manage people by leading the marketing and analytics team consisting of managers and senior managers. Internal stakeholder management is crucial, as you will work closely with the leadership team of sales, finance, and tech to ensure alignment and collaboration across departments.

This job description focuses on your responsibilities and qualifications as a Marketing Director, outlining the key areas where your expertise and experience will be crucial for the organization's success. As a Marketing Director, your role will involve developing and executing the overall marketing and growth strategy aligned with business objectives. You will lead annual and quarterly campaign planning across programs, identify target segments, demand drivers, and customer acquisition strategies. Your responsibility will include owning and delivering qualified lead generation targets for programs. Designing and executing multi-channel campaigns across digital, search, social, content, and partnerships will be crucial. You will also need to optimize marketing funnels and collaborate closely with admissions teams to improve lead conversion rates.

Key Responsibilities:

As a Marketing Director, you will be responsible for leading t