Head of Growth Marketing and Brand Strategy

As a Marketing Director, your role will involve developing and executing the overall marketing and growth strategy aligned with business objectives. You will lead annual and quarterly campaign planning across programs, identify target segments, demand drivers, and customer acquisition strategies. Your responsibility will be to own and deliver qualified lead generation targets for programs. Additionally, you will design and execute multi-channel campaigns across digital, search, social, content, and partnerships. It is crucial to optimize marketing funnels and collaborate closely with admissions teams to improve lead conversion rates.

Your key responsibilities in full-stack digital marketing will include leading the execution of integrated digital marketing initiatives such as performance marketing (Google, Meta, LinkedIn), SEO and content marketing, marketing automation and CRM, website conversion optimization, data analytics, and marketing dashboards. You will continuously optimize campaign ROI and customer acquisition cost.

In terms of marketing analytics and automation, you will establish robust marketing analytics and reporting frameworks, monitor campaign performance, lead quality, and ROI metrics. You will also be responsible for identifying and implementing AI-powered marketing tools to improve campaign performance and productivity.

Regarding brand strategy and PR, your role will involve building and strengthening the organization's brand identity and positioning in the education and skilling ecosystem. You will drive thought leadership positioning through insights, industry narratives, and leadership visibility. It is essential to ensure brand consistency across campaigns, product marketing, and partner communication. Moreover, you will develop and execute the organization's PR and media strategy through agencies.

Qualifications and Personal Profile:

Other Skill and Ability Requirements:

Your key responsibilities in full-stack digital marketing will include leading the execution of integrated digital marketing initiatives such as performance marketing (Google, Meta, LinkedIn), SEO and content marketing, marketing automation and CRM, website conversion optimization, data analytics, and marketing dashboards. You will continuously optimize campaign ROI and customer acquisition cost.

In terms of marketing analytics and automation, you will establish robust marketing analytics and reporting frameworks, monitor campaign performance, lead quality, and ROI metrics. You will also be responsible for identifying and implementing AI-powered marketing tools to improve campaign performance and productivity.

Regarding brand strategy and PR, your role will involve building and strengthening the organization's brand identity and positioning in the education and skilling ecosystem. You will drive thought leadership positioning through insights, industry narratives, and leadership visibility. It is essential to ensure brand consistency across campaigns, product marketing, and partner communication. Moreover, you will develop and execute the organization's PR and media strategy through agencies.

Qualifications and Personal Profile:

Other Skill and Ability Requirements: