Role Overview:
You are seeking a strategic and results-driven Director of Demand Generation to lead and scale the global demand engine. This senior leadership role requires a growth-oriented marketing professional who excels at strategy, execution, data analysis, and revenue impact. Based in Chennai, this full-time position entails owning the end-to-end demand generation strategy to drive predictable pipeline growth through various marketing motions.
Key Responsibilities:
• Define and execute a comprehensive demand generation strategy aligned with revenue and growth goals• Own pipeline creation, lead quality, conversion rates, and revenue attribution across channels• Lead multi-channel demand programs including paid media, content syndication, SEO, events, webinars, email, partnerships, and ABM• Build and optimize full-funnel journeys from awareness to conversion, retention, and expansion• Partner closely with Sales and RevOps to align on ICPs, target accounts, SLAs, and pipeline forecasting• Develop scalable campaign frameworks, playbooks, and experimentation models to drive consistent performance• Analyze performance metrics such as CAC, LTV, MQL-to-SQL conversion, pipeline velocity, and ROI• Leverage marketing automation, CRM, and analytics tools to improve targeting, personalization, and reporting• Build, mentor, and manage a high-impact demand generation team, fostering a culture of accountability and learning• Continuously test, iterate, and optimize campaigns based on data-driven insights and market feedbackQualification Required:
• 10+ years of experience in B2B demand generation, growth marketing, or revenue-focused marketing roles• Proven track record of building and scaling demand engines that drive measurable pipeline and revenue impact• Strong expertise in full-funnel marketing, attribution modeling, and performance optimization• Experience working closely with Sales, RevOps, and Product Marketing in a revenue-aligned environment• Deep understanding of modern demand channels, including paid acquisition, ABM, lifecycle marketing, and content-led growth• Data-driven mindset with strong analytical skills and comfort working with complex dashboards and metrics• Hands-on leader with experience building and managing high-performing marketing teams• Excellent communication and stakeholder management skills, with the ability to influence senior leadership• Experience in fast-growing SaaS or B2B technology environments is strongly preferred• Ability to thrive in a dynamic, high-ownership, outcome-focused culture Role Overview:You are seeking a strategic and results-driven Director of Demand Generation to lead and scale the global demand engine. This senior leadership role requires a growth-oriented marketing professional who excels at strategy, execution, data analysis, and revenue impact. Based in Chennai, this full-time position entails owning the end-to-end demand generation strategy to drive predictable pipeline growth through various marketing motions.
Key Responsibilities:
• Define and execute a comprehensive demand generation strategy aligned with revenue and growth goals• Own pipeline creation, lead quality, conversion rates, and revenue attribution across channels• Lead multi-channel demand programs including paid media, content syndication, SEO, events, webinars, email, partnerships, and ABM• Build and optimize full-funnel journeys from awareness to conversion, retention, and expansion• Partner closely with Sales and RevOps to align on ICPs, target accounts, SLAs, and pipeline forecasting• Develop scalable campaign frameworks, playbooks, and experimentation models to drive consistent performance• Analyze performance metrics such as CAC, LTV, MQL-to-SQL conversion, pipeline velocity, and ROI• Leverage marketing automation, CRM, and analytics tools to improve targeting, personalization, and reporting• Build, mentor, and manage a high-impact demand generation team, fostering a culture of accountability and learning• Continuously test, iterate, and optimize campaigns based on data-driven insights and market feedbackQualification Required:
• 10+ years of experience in B2B demand generation, growth marketing, or revenue-focused marketing roles• Proven track record of building and scaling demand engines that drive measurable pipeline and revenue impact• Strong expertise in full-funnel marketing, attribution modeling, and performance optimization• Experience working closely with Sales, RevOps, and Product Marketing in a revenue-aligned environment• Deep understanding of modern demand channels, including paid acquisition, ABM, lifecycle marketing, and content-led growth• Data-driven mindset with strong analytical skills and comfort working with complex dashboards and metrics• Hands-on leader with experience building and managing high-performing marketing teams• Excellent communication and stakeholder management skills, with the ability to influence senior leader
