Director - Marketing

Description:

About the job:

Chief Marketing Officer / Marketing Director

Bengaluru, India | Frequent Travel

Reports to: CEOs

We are seeking an exceptional Chief Marketing Officer / Marketing Director to lead our end-to-end marketing, brand, digital, and corporate communication strategies. This role will drive growth, strengthen brand leadership, and elevate consumer experience across all touchpoints.

Key Responsibilities:

- Lead the development and execution of integrated marketing strategies across digital, ATL, BTL, and performance channels.

- Shape and strengthen brand positioning while adapting global messaging for the Indian market.

- Drive digital transformation, analytics, and consumer journey optimization to accelerate acquisition, engagement, and conversion.

- Build and lead 360 marketing campaigns with strong focus on ROI and measurable outcomes.

- Spearhead product launches, category development, pricing, packaging, and consumer engagement strategies.

- Oversee full-funnel performance marketing, media mix modeling, and marketing analytics.

- Lead corporate reputation management, external communications, and PR strategies (India + global markets).

- Partner with Finance/IR/Legal teams on financial communication and quarterly result announcements.

- Collaborate cross-functionally (HR, Sales, Product, ESG, etc.) to develop compelling narratives and content.

- Mentor and lead a high-performing marketing team; build capabilities in digital, analytics, and CX.

- Manage marketing budgets, agencies, vendors, and ensure seamless execution of the marketing calendar.

What Were Looking For:

- 15 - 18 years of experience in marketing & communications; renewable/energy sector exposure preferred.

- Experience working with PR agencies (India + overseas) and handling corporate/financial communication for listed companies.

- Strong expertise in integrated marketing, digital transformation, analytics, and CX.

- Proven ability to drive large-scale marketing initiatives and transformation programs.

- Exceptional communication, leadership, and stakeholder management skills.

- MBA from a reputed Tier-1 B-School preferred.

Why Join Us?:

- Lead the full marketing charter for a fast-growing organisation.

- Work directly with the CEOs on strategic initiatives.

- Opportunity to drive high-impact transformation across brand, digital, and CX functions.