Director - Integrated Media Strategy
Location
All India, Gurugram
Experience
12–16 years
Required Skills
About the Role
You will be responsible for crafting integrated media strategies by seamlessly blending traditional and digital media channels. Collaborating with cross-functional teams to ensure data-driven media strategies that align with client objectives will be a key part of your role. Additionally, you will drive innovation in media strategy/planning by identifying new opportunities and trends in the evolving media landscape.
As the Director of Integrated Media Strategy, you will act as a strategic advisor to key clients, guiding them on effective media strategies. Working closely with internal teams, you will innovate and develop impactful campaigns for clients. Leading client presentations and pitches showcasing media strategies, insights, and performance strategies will also be part of your responsibilities.
Utilizing media research tools, audience insights, and analytics to refine media strategies will be crucial for performance and optimization. Staying ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness will also be a key aspect of your role.
Qualifications:
As the Director of Integrated Media Strategy, you will act as a strategic advisor to key clients, guiding them on effective media strategies. Working closely with internal teams, you will innovate and develop impactful campaigns for clients. Leading client presentations and pitches showcasing media strategies, insights, and performance strategies will also be part of your responsibilities.
Utilizing media research tools, audience insights, and analytics to refine media strategies will be crucial for performance and optimization. Staying ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness will also be a key aspect of your role.
Qualifications:
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