Skip to main content
Back to Jobs
A
Director

Director - Integrated Media Strategy

APTITA SERVICES PRIVATE LIMITED·Posted 3 weeks ago

Location

All India, Gurugram

Experience

12–16 years

Required Skills

Traditional MediaDigital MediaMedia StrategyClient ManagementStakeholder ManagementMedia PlanningMedia ResearchAnalyticsClient PresentationsClient ManagementLeadershipPresentation SkillsIntegrated Media StrategyAudience InsightsClient PitchesPerformance StrategiesAudience Measurement ToolsBusiness Objectives

About the Role

You will be responsible for crafting integrated media strategies by seamlessly blending traditional and digital media channels. Collaborating with cross-functional teams to ensure data-driven media strategies that align with client objectives will be a key part of your role. Additionally, you will drive innovation in media strategy/planning by identifying new opportunities and trends in the evolving media landscape.

As the Director of Integrated Media Strategy, you will act as a strategic advisor to key clients, guiding them on effective media strategies. Working closely with internal teams, you will innovate and develop impactful campaigns for clients. Leading client presentations and pitches showcasing media strategies, insights, and performance strategies will also be part of your responsibilities.

Utilizing media research tools, audience insights, and analytics to refine media strategies will be crucial for performance and optimization. Staying ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness will also be a key aspect of your role.

Qualifications:

  • • 12+ years of experience in media strategy.

  • • Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).

  • • Exceptional client management, leadership, and presentation skills.

  • • Ability to translate business objectives into high-impact media strategies.

  • • Prior experience in a media agency is highly preferred. You will be responsible for crafting integrated media strategies by seamlessly blending traditional and digital media channels. Collaborating with cross-functional teams to ensure data-driven media strategies that align with client objectives will be a key part of your role. Additionally, you will drive innovation in media strategy/planning by identifying new opportunities and trends in the evolving media landscape.
  • As the Director of Integrated Media Strategy, you will act as a strategic advisor to key clients, guiding them on effective media strategies. Working closely with internal teams, you will innovate and develop impactful campaigns for clients. Leading client presentations and pitches showcasing media strategies, insights, and performance strategies will also be part of your responsibilities.

    Utilizing media research tools, audience insights, and analytics to refine media strategies will be crucial for performance and optimization. Staying ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness will also be a key aspect of your role.

    Qualifications:

  • • 12+ years of experience in media strategy.

  • • Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).

  • • Exceptional client management, leadership, and presentation skills.

  • • Ability to translate business objectives into high-impact media strategies.

  • • Prior experience in a media agency is highly preferred.
  • Land this role fasterProfessional
    🎙️

    SAGE

    Mock interview coach

    Rehearse the 5 most-likely questions for this role with live AI feedback.

    📄

    SPAR

    Resume tailoring

    Rewrite your resume to lead with what this hiring panel cares about.

    🤝

    REACH

    Warm intro outreach

    Find the hiring manager + 2nd-degree intros and draft the messages.

    More Engineering & Technology Roles

    View all

    90% of leadership roles never appear on job boards

    Join HireIQ to access confidential opportunities, AI-powered matching, and direct connections to hiring decision-makers.

    Join the Talent Network