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Director

Director - Business Development, Strategic Alliances & Sponsorships (IMEA)

Messe Muenchen India Private Limited·Posted 1 month ago

Location

All India

Experience

12–18 years

Required Skills

negotiationconsultative sellingleadershipcommunicationstakeholder engagementB2B revenue leadershipdealstructuringmotivational skillsexecutive presence

About the Role

As the Director - Business Development, Strategic Alliances & Sponsorships, you will play a crucial role in driving top-line growth across India, Middle East, and Africa. Your primary focus will be on exhibitor acquisition, sponsorship sales, and strategic partnerships to expand market reach and maximize revenue potential.

Key Responsibilities:

  • • Drive overall revenue growth across the IMEA portfolio through exhibitor acquisition, sponsorships, and partnerships.

  • • Develop and execute revenue strategies to maximize participation, yield, and customer engagement.

  • • Build and maintain senior-level customer relationships to secure recurring and long-term revenue streams.

  • • Unlock cross-selling, upselling, and multi-market opportunities across events and geographies.
  • Strategic Alliances & Sponsorships:

  • • Identify and secure high-value partnerships that enhance event positioning and revenue potential.

  • • Design sponsorship and alliance solutions tailored to partner needs, delivering measurable ROI.

  • • Negotiate and finalize high-value, multi-year revenue agreements.

  • • Diversify revenue streams by evolving beyond traditional exhibitor participation into partnerships, co-branded opportunities, and integrated solutions.
  • Team Leadership & Performance:

  • • Lead, coach, and inspire a team of sales professionals to deliver ambitious revenue targets.

  • • Define KPIs, incentive structures, and sales processes aligned with revenue objectives.

  • • Foster a high-performance, results-driven sales culture across geographies.

  • • Collaborate with marketing and operations to align revenue goals with event delivery and customer experience.
  • Market Insights:

  • • Track industry trends, competitor strategies, and customer needs to refine revenue strategies.

  • • Provide insights to leadership on pricing, product innovation, and portfolio development.

  • • Represent the company in high-level customer meetings and industry forums to strengthen brand reputation and business growth.
  • Skills & Competencies:

  • • Proven track record in B2B revenue leadership, consistently exceeding targets.

  • • Strong negotiation, deal-structuring, and consultative selling expertise.

  • • Ability to design and scale revenue models across sponsorships, partnerships, and exhibitor participation.

  • • Strong leadership and motivational skills with the ability to build high-performing teams.

  • • Excellent executive presence, communication, and stakeholder engagement skills.

  • • Results-driven mindset with a sharp focus on top-line growth and customer success.
  • Requirements:

  • • MBA or Master's degree in Business, Marketing, or related field.

  • • 12-18 years of professional experience in B2B sales and revenue leadership, preferably in exhibitions, media, consulting, or allied industries.

  • • Demonstrated success in delivering revenue growth through exhibitor acquisition, sponsorships, or strategic partnerships.

  • • Experience leading and scaling domestic or international sales teams.
  • Benefits:

  • • A leadership role with accountability for revenue growth across India, Middle East, and Africa.

  • • Opportunity to build revenue-generating partnerships with leading global and domestic businesses.

  • • Performance-driven rewards and recognition.

  • • Exposure to global exhibition networks and international best practices.

  • • A culture that values foresight, innovation, and performance excellence.

  • • Work-Life Integration with people-focused policies, such as Flexi working hours, Paid time-offs, WFH x 4 days/month. As the Director - Business Development, Strategic Alliances & Sponsorships, you will play a crucial role in driving top-line growth across India, Middle East, and Africa. Your primary focus will be on exhibitor acquisition, sponsorship sales, and strategic partnerships to expand market reach and maximize revenue potential.
  • Key Responsibilities:

  • • Drive overall revenue growth across the IMEA portfolio through exhibitor acquisition, sponsorships, and partnerships.

  • • Develop and execute revenue strategies to maximize participation, yield, and customer engagement.

  • • Build and maintain senior-level customer relationships to secure recurring and long-term revenue streams.

  • • Unlock cross-selling, upselling, and multi-market opportunities across events and geographies.
  • Strategic Alliances & Sponsorships:

  • • Identify and secure high-value partnerships that enhance event positioning and revenue potential.

  • • Design sponsorship and alliance solutions tailored to partner needs, delivering measurable ROI.

  • • Negotiate and finalize high-value, multi-year revenue agreements.

  • • Diversify revenue streams by evolving beyond traditional exhibitor participation into partnerships, co-branded opportunities, and integrated solutions.
  • Team Leadership & Performance:

  • • Lead, coach, and inspire a team of sales professionals to deliver ambitious revenue targets.

  • • Define KPIs, incentive structures, and sales processes aligned with revenue objectives.

  • • Foster a high-performance, results-driven sales culture across geograph
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