Director - Ad Monetization
Location
All India
Experience
10–15 years
Required Skills
About the Role
As Director Ad Monetization at Pine Labs, you will have the responsibility to create a new revenue stream by monetizing the physical and digital merchant real estate, starting with POS devices, charge slips, and merchant/consumer intelligence layers. Your role will involve collaborating with various teams such as Product, Engineering, Sales, Data Science, and external ecosystem partners to develop an ad monetization engine that aligns with Pine Labs' Offline Payments business. You should bring ambition, drive, and an entrepreneurial mindset to drive business growth in a high-growth, multi-cultural environment.
Key Responsibilities: - Design and implement the ad monetization strategy for Pine Labs' POS infrastructure, focusing on screens, receipts, and merchant-level data-led monetization opportunities. - Establish partnerships with ad networks, agencies, media buyers, brand advertisers, and programmatic platforms. - Prioritize non-intrusive and value-aligned ad formats to enhance customer/merchant experience while increasing revenue.
Qualifications Required: - 1015 years of experience in digital advertising, ad tech, or monetization strategy, preferably in fintech, media, or B2B2C SaaS.
Additional Company Details: Pine Labs is a rapidly growing fintech company with a focus on simplifying digital payments and enabling businesses to embrace fintech products at scale. The company has made significant investments and acquisitions to expand its presence in India and Southeast Asia, offering a wide range of solutions to merchants, corporates, and consumers. With a leadership culture that prioritizes ownership, agility, and innovation, Pine Labs is committed to building a sustainable future through commerce and fintech innovation.
(Note: The details regarding the company have been summarized as per the Job Description provided) As Director Ad Monetization at Pine Labs, you will have the responsibility to create a new revenue stream by monetizing the physical and digital merchant real estate, starting with POS devices, charge slips, and merchant/consumer intelligence layers. Your role will involve collaborating with various teams such as Product, Engineering, Sales, Data Science, and external ecosystem partners to develop an ad monetization engine that aligns with Pine Labs' Offline Payments business. You should bring ambition, drive, and an entrepreneurial mindset to drive business growth in a high-growth, multi-cultural environment.
Key Responsibilities: - Design and implement the ad monetization strategy for Pine Labs' POS infrastructure, focusing on screens, receipts, and merchant-level data-led monetization opportunities.
Qualifications Required:
Ideal Candidate
Someone who has built or scaled ad products in payments/fintech (not pure ad tech), with direct experience monetizing merchant/consumer touchpoints without degrading UX.
Estimated Salary Range(medium confidence)
₹20 L – ₹35 L per year
Likely Interview Questions
- 1.Walk us through a monetization product you built—what was your first non-intrusive ad format, how did you validate merchant acceptance, and what was the fill rate after 6 months?
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