C_SUITE

Chief Marketing Officer

Neuberg Diagnostics·Posted 1 month ago

Location

All India, Chennai

Experience

15–19 years

Required Skills

Marketing StrategyDigital MarketingDemand GenerationBusiness GrowthMedico MarketingCustomer ExperienceTeam LeadershipCapability BuildingGovernanceBudgetingComplianceBrand LeadershipATL MarketingBTL MarketingDoctor Engagement

About the Role

Role Overview:
As the Chief Marketing Officer (CMO) at Neuberg Diagnostics, you will play a pivotal role in leading the end-to-end marketing strategy, brand building, demand generation, and growth initiatives across India. Your primary responsibility will be to drive the One Neuberg brand vision by unifying marketing efforts, strengthening brand recall, increasing market share, and supporting revenue growth across various channels including B2C, B2B, institutional, and doctor-led avenues.

Key Responsibilities:

• Define and execute a comprehensive pan-India marketing strategy aligned with Neuberg's business and growth objectives.

• Build and strengthen Neuberg Diagnostics as a trusted, patient-centric, and clinically strong brand.

• Drive brand standardization across all regions under the One Neuberg philosophy.

• Own brand positioning, messaging, visual identity, and tone of voice across all touchpoints.

• Lead ATL initiatives such as TV, print, radio, outdoor, and large-scale brand campaigns.

• Drive BTL activities including local activations, doctor engagement programs, health camps, and community outreach.

• Own digital marketing strategy encompassing performance marketing, SEO/SEM, social media, content marketing, website, and app marketing.

• Partner closely with Sales, Business Heads, and Regional Leaders to drive lead generation and conversions.

• Lead medico marketing strategy to engage doctors, clinicians, and healthcare institutions.

• Own customer insights, market research, and competitive intelligence to enhance customer experience across touchpoints.

• Build, mentor, and lead a high-performing central and regional marketing team.

• Own the marketing budget, set clear KPIs, dashboards, and review mechanisms for marketing effectiveness.

Qualifications Required:

• MBA in Marketing / Business Management from a reputed institute.

Experience Required:

• 15+ years of experience in marketing, preferably in diagnostics, healthcare, hospitals, pharma, or consumer healthcare.

• Proven experience handling ATL, BTL, digital, and medico marketing at a senior leadership level.

• Experience managing pan-India brands and multi-region teams.

Additional Details:
The company values a data-driven mindset with strong analytical skills, excellent leadership, communication, and stakeholder management abilities, and the ability to balance brand building with performance-driven growth. Role Overview:
As the Chief Marketing Officer (CMO) at Neuberg Diagnostics, you will play a pivotal role in leading the end-to-end marketing strategy, brand building, demand generation, and growth initiatives across India. Your primary responsibility will be to drive the One Neuberg brand vision by unifying marketing efforts, strengthening brand recall, increasing market share, and supporting revenue growth across various channels including B2C, B2B, institutional, and doctor-led avenues.