Chief Marketing Officer

We are hiring CMO for one of our clients. Details mentioned below :

Role Summary

The Chief Marketing Officer (CMO) will lead the overall marketing strategy , driving brand visibility, demand generation, and business growth. This role will oversee key marketing functions including event management, digital marketing, social media, content development, lead generation, and sales enablement. The CMO will work closely with sales and leadership teams to create impactful campaigns that generate quality leads and strengthen market positioning.

Key Responsibilities

Marketing Strategy & Leadership:

Develop and execute a comprehensive marketing strategy aligned with business objectivesPartner with leadership and sales teams to drive revenue growth through marketing initiativesBuild and lead a high-performing, agile marketing team

Demand Generation & Lead Management

Design and execute lead generation campaigns across digital and offline channelsOptimize conversion funnels to improve lead quality and ROICollaborate with sales teams to align marketing efforts with pipeline goalsEstablish metrics to track campaign effectiveness and ROI

Digital Marketing & Social Media

Oversee digital marketing initiatives including SEO, SEM, email campaigns, and paid mediaDevelop and manage social media strategies to enhance brand presence and engagementMonitor analytics to continuously improve digital performance

Event Management & Brand Activation

Plan and execute industry events, exhibitions, webinars, and customer engagement initiativesLeverage events as strategic channels for brand building and lead generationEnsure strong on-ground and digital integration for maximum impact

Content & Brand Strategy

Drive content marketing initiatives including blogs, case studies, whitepapers, and campaignsEnsure consistent brand messaging across all communication channelsLead storytelling efforts that resonate with target audiences

Sales Enablement & Collaterals

Develop impactful marketing collaterals to support the sales team (presentations, brochures, proposals, etc.)Align closely with sales to ensure messaging supports deal conversionEnable sales teams with tools, insights, and campaigns

Analytics & Performance Management

Use data analytics to measure campaign effectiveness and customer behaviorDrive continuous improvement through insights and optimizationManage marketing budgets effectively to maximize ROI

Qualifications

MBA / Postgraduate Degree in Marketing, Business Administration, or related field.

Experience

20+ yrs of progressive marketing experience10 years in a senior marketing leadership role (Head Marketing / VP / CMO)Experience in Telecom industry preferred

Key Skills

Strong strategic thinking and execution capabilityExpertise in lead generation and campaign managementDeep understanding of digital marketing channelsExcellent stakeholder management and collaboration skillsStrong analytical and data-driven mindsetExperience leveraging Generative AI for content, campaigns, and personalizationStrong understanding of marketing automation, data analytics, and MarTech ecosystemsCreative thinking with strong attention to brand and messaging .