Chief Financial Officer

As a Chief Financial Officer (CFO) at a leading consumer and manufacturing-led D2C brand, your role will be crucial in partnering with the founders to drive financial strategy, operational excellence, and scalable growth. You will need to bring a strong blend of manufacturing finance expertise, D2C/e-commerce understanding, and strategic business partnering in a high-growth, omnichannel environment.

Key Responsibilities:

• Manufacturing & Supply Chain Finance

- Lead BOM costing, conversion cost optimization, and wastage control
- Drive product-level unit economics and margin improvement
- Ensure end-to-end inventory visibility (RM, WIP, FG), including stock ageing, demand-led inventory planning, and managing demand-supply alignment.

• Retail & D2C Channel Finance

- Own store P&L and retail performance metrics
- Drive own-channel economics and store productivity
- Establish strong controls around returns, refurbishment economics, and leakage minimization.

• Growth & Marketing Finance

- Partner with growth teams to optimize CAC, LTV, ROAS, and payback periods
- Drive channel-level ROI tracking and marketing efficiency
- Enable data-driven decision-making on marketing spends and investments.

• Commercial Business Partnering

- Act as a strategic advisor to founders and leadership teams
- Drive decision-making on pricing strategies, product/category investments, profitability, and margin expansion
- Build a strong understanding of product lifecycle economics.

• Financial Controllership & Compliance

- Establish strong MIS, closing discipline, and internal controls
- Ensure robust cash flow and working capital management
- Lead GST and D2C taxation compliance, statutory and internal audits, and ERP implementation and integration.

• Systems & Process Excellence

- Lead ERP implementation and integration across functions and channels
- Build scalable and efficient finance processes and controls
- Oversee e-commerce financial operations, including payment settlements, commission structures, and refunds management.

• Fundraising & Investor Management

- Support and lead end-to-end fundraising cycles
- Drive financial storytelling, investor decks, and due diligence readiness
- Manage relationships with investors and external stakeholders.

Qualifications Required:

• 14 to 16 years of experience in manufacturing finance, D2C/e-commerce business models, and retail/store-led operations

• Strong mix of controllership, business finance, and growth finance

• Experience in inventory-heavy, high-SKU environments

• Prior exposure to startup/scale-up ecosystems preferred. As a Chief Financial Officer (CFO) at a leading consumer and manufacturing-led D2C brand, your role will be crucial in partnering with the founders to drive financial strategy, operational excellence, and scalable growth. You will need to bring a strong blend of manufacturing finance expertise, D2C/e-commerce understanding, and strategic business partnering in a high-growth, omnichannel environment.

Key Responsibilities:

• Manufacturing & Supply Chain Finance

- Lead BOM costing, conversion cost optimization, and wastage control
- Drive product-level unit economics and margin improvement
- Ensure end-to-end inventory visibility (RM, WIP, FG), including stock ageing, demand-led inventory planning, and managing demand-supply alignment.

• Retail & D2C Channel Finance

- Own store P&L and retail performance metrics
- Drive own-channel economics and store productivity
- Establish strong controls around returns, refurbishment economics, and leakage minimization.

• Growth & Marketing Finance

- Partner with growth teams to optimize CAC, LTV, ROAS, and payback periods
- Drive channel-level ROI tracking and marketing efficiency
- Enable data-driven decision-making on marketing spends and investments.

• Commercial Business Partnering

- Act as a strategic advisor to founders and leadership teams
- Drive decision-making on pricing strategies, product/category investments, profitability, and margin expansion
- Build a strong understanding of product lifecycle economics.

• Financial Controllership & Compliance

- Establish strong MIS, closing discipline, and internal controls
- Ensure robust cash flow and working capital management
- Lead GST and D2C taxation compliance, statutory and internal audits, and ERP implementation and integration.

• Systems & Process Excellence

- Lead ERP implementation and integration across functions and channels
- Build scalable and efficient finance processes and controls
- Oversee e-commerce financial operations, including payment settlements, commission structures, and refunds management.

• Fundraising & Investor Management

- Support and lead end-to-end fundraising cycles
- Drive financial storytelling, investor decks, and due diligence readiness
- Manage relationships with investors and external stakeholders.

Qualifications Required:

• 14 to 16 yea