Chief Executive Officer - Beverage & Health Drink
Location
All India, Delhi
Experience
8–12 years
Required Skills
About the Role
As a dynamic and visionary Chief Executive Officer (CEO) of a multi-category consumer business, your role involves leading the strategic, financial, and operational direction of the company. The portfolio includes beverages, health drinks, Ayurvedic, and beauty products across both B2C and B2B markets.
Key Responsibilities: - Strategic & Business Leadership: - Define and execute long-term strategy across beverage categories such as juices, energy/functional drinks, RTD teas, etc. - Drive sustainable growth, profitability, and business diversification into new geographies, channels, formats, and categories. - Build strong digital, D2C, and e-commerce capabilities alongside traditional trade.
- Optimize cost structures, supply chain efficiency, and working capital.
- Strengthen pricing, trade spends, and marketing ROI.
- Guide innovation in line with health, wellness, and lifestyle trends.
- Lead integrated marketing across ATL, BTL, and digital channels.
- Strengthen omnichannel distribution across GT, MT, HoReCa, institutional, and e-commerce.
- Drive route-to-market excellence, partnerships, and export/B2B opportunities.
- Ensure compliance with FSSAI and regulatory standards.
- Drive sustainability initiatives and operational excellence.
- Foster a culture of agility, accountability, and innovation.
- Represent the company with investors, board, regulators, customers, and partners.
In summary, your role as the CEO will involve strategic leadership, financial management, brand development, sales and distribution oversight, supply chain management, and stakeholder engagement to drive the growth and success of the company. As a dynamic and visionary Chief Executive Officer (CEO) of a multi-category consumer business, your role involves leading the strategic, financial, and operational direction of the company. The portfolio includes beverages, health drinks, Ayurvedic, and beauty products across both B2C and B2B markets.
Key Responsibilities: - Strategic & Business Leadership: - Define and execute long-term strategy across beverage categories such as juices, energy/functional drinks, RTD teas, etc.
- Drive sustainable growth, profitability, and business diversification into new geographies, channels, formats, and categories.
- Build strong digital, D2C, and e-commerce capabilities alongside traditional trade.
- Optimize cost structures, supply chain efficiency, and working capital.
- Strengthen pricing, trade spends, and marketing ROI.
- Guide innovation in line with health, wellness, and lifestyle trends.
- Lead integrated marketing across ATL, BTL, and digital channels.
- Strengthen omnichannel distribution across GT, MT, HoReCa, institutional, and e-commerce.
- Drive route-to-market excellence, partnerships, and export/B2B opportunities.
- Ensure compliance with FSSAI and regulatory standards.
- Drive sustainability initiatives and operational excellence.
- Build and mentor a strong leadership team.
- Foster a culture of agility, accountability, and innovation.
- Represent the company with investors, board, regulators, customers, and partners.
In summary, your role as the CEO will involve strategic leadership, financial management, brand development, sales and distribution oversight, supply chain management, and stakeholder engagement to drive the growth and success of the company.
Ideal Candidate
Someone who has scaled a beverage or FMCG business from regional to national presence, with hands-on experience managing manufacturing complexity and trade channel dynamics.
Estimated Salary Range(low confidence)
₹20 L – ₹45 L per year
Likely Interview Questions
- 1.Walk us through your experience building or scaling a beverage brand—what was your go-to-market strategy across modern trade, e-commerce, and HoReCa, and how did you sequence these channels?
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