Business Director

Job Description: Business Director – Brand Experiences Location:  Sultanpur, New Delhi (On-site)

Company:  The Cocktail Story (TCS)

About The Cocktail Story
The Cocktail Story is a leading 360° experiential marketing agency specializing in alco-bev brands. We work across strategy, design, fabrication, digital, and large-scale brand experiences.

With a presence across Delhi, Mumbai, Bangalore, Hyderabad, and Goa, we deliver high-impact campaigns, IPs, and immersive experiences for some of the most premium brands in the industry.

Role Overview
We are looking for a 
Business Director – Brand Experiences  to lead client partnerships, drive revenue growth, and oversee the end-to-end business for key accounts.

This is a 
leadership role with P.L ownership , responsible for building and scaling the business vertically.

You will act as the 
second-in-command on the business side , working closely with the Founder to drive growth, structure, and long-term client relationships.

Key Responsibilities 1. Business Ownership . Revenue Growth

• Own revenue targets across key accounts and new business

• Drive 

account growth, upselling, and cross-selling
 across services

• Identify and convert new business opportunities

• Build a strong pipeline of clients and projects

2. Client Leadership

• Lead relationships with senior stakeholders across brands

• Act as a 

strategic partner
, not just an execution lead

• Drive client retention, satisfaction, and long-term partnerships

• Be the face of TCS for key clients

3. Pitching . New Business

• Lead end-to-end pitches — from brief understanding to final presentation

• Shape compelling proposals in collaboration with creative and strategy teams

• Own closures and commercial negotiations

4. Strategic Thinking . Campaign Direction

• Translate brand briefs into strong experiential and integrated ideas

• Guide teams on campaign direction, storytelling, and positioning

• Bring proactive ideas and IP-led thinking to clients

5. Commercial . P.L Ownership

• Oversee costing, pricing, and profitability across projects

• Ensure strong margin control and financial discipline

• Negotiate scopes and budgets with clients

6. Team Leadership

• Lead and mentor the client servicing team

• Build a high-performing, accountable team culture

• Ensure clarity in roles, responsibilities, and deliverables

7. Cross-Functional Collaboration

• Work closely with:

• Creative . Design

• Operations . Production

• Digital Team

• Ensure seamless execution across all projects

Key Requirements

• 8–12. years of experience in 

agency-side client servicing / business roles

• Strong experience in 

experiential, events, or integrated marketing

• Proven track record of 

handling large clients and driving revenue growth

• Strong commercial acumen (pricing, negotiations, margins)

• Excellent presentation and stakeholder management skills

• Leadership experience managing teams

What We’re Looking For

• A 

business leader
, not just a servicing professional

• Someone who can 

own clients like a P.L

• Strong balance of 

strategy . execution . commercials

• High ownership, fast-moving, solution-oriented mindset

• Someone who thrives in a 

high-growth, entrepreneurial environment Why Join Us

• Opportunity to lead and scale a fast-growing agency

• Work with top alco-bev brands and premium projects

• Build and own large IPs and brand experiences

• Direct access to leadership and decision-making

• High-impact role with strong growth trajectory