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Baypure Lifestyle Private Limited
VP

AVP - Product

Baypure Lifestyle Private LimitedVisit website ·Posted 1 month ago

Location

KA, IN

Required Skills

AIAgile

About the Role

JD : AVP – Product ---------------------- Location: Bengaluru, Onsite### About https://thedeconstruct.in/ Deconstruct is a science-backed, performance-driven skincare brand focused on transparency and high-efficacy formulations. As we scale, we are strengthening our innovation, R.D, and quality capabilities to build globally competitive, differentiated products.### Role Overview

We are looking for a seasoned leader to head New Product Development, Quality Assurance, and R.D for the organization across Beauty . Personal Care categories. This role will own the end-to-end product lifecycle - from innovation strategy and formulation to commercialization, quality, and compliance. The VP will play a critical role in driving innovation-led growth, ensuring best-in-class product quality, optimizing costs, and enabling scalable launches across domestic and international markets. This role requires strong cross-functional leadership across Brand, Supply Chain, Procurement, and Manufacturing.### **Key Responsibilities

1. Product Innovation . Strategy**

  • • Define and drive the long-term product and innovation roadmap aligned with brand and business goals

  • • Identify emerging trends, consumer insights, and white spaces to build a strong innovation pipeline

  • • Deliver high-impact, differentiated product launches across categories
  • 2. End-to-End Product Development (NPD)

  • • Lead the complete lifecycle: concept formulation validation commercialization

  • • Ensure on-time, high-quality launches through strong governance and program management

  • • Oversee stability testing, claims validation, and product performance benchmarks

  • • Partner with Brand/Marketing on product briefs, claims, and positioning
  • 3. Quality Assurance . Compliance

  • • Establish and enforce best-in-class quality standards across all SKUs

  • • Ensure compliance with regulatory requirements across India and global markets

  • • Lead claims substantiation (efficacy, certifications, platform compliance)

  • • Oversee batch validation, GRN approvals, and quality audits
  • 4. Cost Optimization . Product Improvement

  • • Drive continuous reformulation for cost efficiency and performance enhancement

  • • Lead alternate vendor development (AVD) and sourcing strategies

  • • Identify opportunities for proprietary blends, exclusivity, and innovation-led differentiation
  • 5.Manufacturing . Technology Transfer

  • Lead seamless technology transfer from lab to commercial scale, ensuring scalability, quality, and cost efficiency

  • Evaluate and onboard third-party manufacturers (3P) based on capability, quality, and commercial viability

  • *Oversee lab trials, pilot batches, and commercial production to ensure smooth and timely scale-up

    6. Supply Chain . Procurement Collaboration**

  • • Partner with Supply Chain to ensure RM availability and launch readiness

  • • Support procurement in vendor identification and cost optimization

  • • Drive efficiencies in MOQ, sourcing, and overall cost structures
  • 7. Lab Operations . Governance

  • • Oversee lab operations, infrastructure, and safety standards

  • • Ensure optimal inventory management and zero stock-outs of critical materials

  • • Drive SOPs, documentation, and process standardization across R.D and QA
  • 8. Stakeholder Management

  • • Act as a key partner to Brand, Marketing, Customer Experience, and Supply teams

  • • Resolve critical product, quality, and supply escalations

  • • Drive cross-functional alignment through structured governance cadences
  • 9. Team Leadership . Capability Building

  • • Build and lead a high-performing R.D and QA organization

  • • Drive hiring, mentoring, and succession planning

  • • Foster a culture of innovation, ownership, and continuous improvement
  • 10. Innovation . Future Readiness

  • • Build advanced research and in-house innovation capabilities

  • • Explore AI/digital tools to enhance R.D productivity and speed

  • • Stay updated with global trends through industry forums, expos, and partnerships
  • Qualifications

  • • Bachelor’s/Master’s/PhD in Chemical Engineering, Cosmetic Science, Pharmacy, or related field

  • • 15. years of experience in R.D / Product Development / QA in personal care, beauty, pharma, or FMCG

  • • Proven track record of leading NPD and scaling products from lab to market

  • • Strong expertise in formulation, regulatory compliance, and contract manufacturing

  • • Demonstrated leadership in managing large teams and cross-functional stakeholders
  • Preferred Qualifications

  • • PhD or advanced specialization in formulation sciences

  • • Experience in global product launches and regulatory frameworks

  • • Certification in Project Management (Agile/PMI) is a plus
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