Director

Associate Director Cross Discipline

WPP Media·Posted 1 month ago

Location

Chennai

Experience

8–12 years

Required Skills

Microsoft ExcelHubSpotGoogle SheetSmartly4CScibidsDataromaGoogle Studio

About the Role

Role Overview:
As an Associate Director Cross channel at WPP Media, you will be part of the Global Operations Centre (GOC) working collaboratively with teams in the United States, Europe, and Asia. Your role will involve leading key digital marketing channels, overseeing campaign activation and performance, managing stakeholder relationships, ensuring operational excellence, developing a high-performing team, identifying new business opportunities, and driving innovation and automation for business growth.

Key Responsibilities:

• Act as the lead and primary point of contact for key digital marketing channels such as Search, Social, Programmatic Buying Units (PBU), Ad Operations, or Commerce.

• Represent the Global Operations Center (GOC) in agency/market interactions, ensuring expectations are managed and consistently met.

• Oversee the activation, optimization, and performance of campaigns across multiple channels and markets.

• Build and maintain strong relationships with internal market teams, agency partners, and cross-functional groups.

• Design, implement, and manage scalable workflows and Standard Operating Procedures (SOPs) to enhance operational efficiency.

• Lead, mentor, and develop a high-performing team of subject matter experts responsible for campaign execution.

• Proactively identify new business opportunities and champion the adoption of automation tools for operational efficiency.

• Coordinate with the internal team to ensure smooth operations.

Qualifications Required:

• Graduation or Post Graduation Degree in Any stream

• 8+ years of professional experience in digital media execution

• Expertise in respective channel platforms

• Proficiency in Microsoft Excel and Google Sheet

• Working knowledge in tools like HubSpot, Smartly, 4C, Scibids, Dataroma, Google Studio

• Experience managing multi-location media activation teams

• Passion for digital marketing trends and industry

• Excellent communication skills, both verbal and written

• Solution-oriented mindset and analytical skillset

• Proactive with exemplary leadership skills and a positive attitude

Additional Company Details:
At WPP Media, the culture and people are valued to deliver exceptional experiences for clients and each other. The company fosters a collaborative, accountable, and growth-oriented team culture. Employees have access to global networks, learning opportunities, and competitive benefits including medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and mental health awareness days. WPP Media is committed to fostering a culture of respect, equality, and providing opportunities for career progression. The company promotes creativity, collaboration, and connection through a hybrid work approach. Role Overview:
As an Associate Director Cross channel at WPP Media, you will be part of the Global Operations Centre (GOC) working collaboratively with teams in the United States, Europe, and Asia. Your role will involve leading key digital marketing channels, overseeing campaign activation and performance, managing stakeholder relationships, ensuring operational excellence, developing a high-performing team, identifying new business opportunities, and driving innovation and automation for business growth.