Associate Director - Buying & Merchandising

Who are we?

Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About the Role:

As the Associate Director for Buying & Merchandising (International Brands), you will be at the forefront of Myntra's mission to bring global fashion to the Indian consumer. This is a high-impact, brand-facing leadership role that combines strategic category management, international relationship building, and rigorous P&L ownership. You will lead a high- performing team to curate trend-first assortments from global partners while ensuring market-leading growth and profitability.

Key Objective:

- To scale the International Brand portfolio through strategic selection, superior brand management, and data-driven merchandising while maintaining Myntra's position as the preferred partner for global fashion labels.

Primary Responsibilities:

1. Brand Strategy & Relationship Management

- Serve as the primary point of contact for premium global brands, managing end-to-end relationships from onboarding to scaling.

- Negotiate commercial terms, margins, and marketing support with international partners to ensure business viability.

- Collaborate with brands on exclusive launches, capsule collections, and India-specific trend adaptations.

2. Strategic Buying & Category Planning

- Develop and execute the seasonal buying strategy for the international portfolio, ensuring a balance between global trends and Indian consumer preferences.

- Lead OTB (Open-to-Buy) planning, ensuring optimal inventory levels across categories to maximize full-price sell-through.

- Drive assortment health by managing width, depth, and exclusivity of products.

3. Revenue & P&L Ownership

- Own the top-line and bottom-line for the assigned international portfolio.

- Monitor key business metrics including GMV, Net Margin, Inventory Turn, and CM2 levels.

- Develop promotional calendars and markdown strategies to optimize stock aging and Profitability.

4. Merchandising & Operations

- Work closely with the Revenue and Marketing teams to drive visibility for international brands on the platform.

- Optimize the digital storefront for brands, ensuring high-quality cataloging and premium visual merchandising.

- Oversee the supply chain and logistics coordination for international shipments to ensure timely inwarding of stock.

Experience & Qualifications

Experience: 10+ years of experience in Fashion Buying/Merchandising, preferably within the E-commerce or organized Retail space.

International Exposure: Proven track record of managing global brands or working in international markets is highly preferred.

Analytical Rigor: Strong command over retail math and data-driven decision-making

Behavioral Attributes:

Strategic Thinking: Ability to see the big picture and identify long-term growth levers. Influence: Exceptional communication and negotiation skills to manage diverse stakeholders (Internal & External).

Agility: Comfort working in a fast-paced, high-growth environment where speed is critical.